Heather Callens, the visionary behind Bella Rooh pads, embarked on a life-changing journey to Pakistan. During her travels, she became acutely aware of the significant challenges women face concerning their menstrual cycle. This eye-opening experience highlighted the dire need for sustainable and effective menstrual products.

Upon returning home, Heather couldn’t shake the idea of creating a solution to this pressing issue. For an entire month, she obsessively contemplated the concept of making reusable pads. She recognized the profound impact such a product could have on women’s lives and the environment. Fueled by passion and determination, Heather decided to turn her vision into reality.

Thus, Bella Rooh was born. The name Bella Rooh, meaning “Beautiful Soul,” embodies Heather’s belief in the inherent beauty and strength of all women. Her mission is to provide a product that empowers women, enhances their health and well-being, and contributes to a more sustainable future. Heather’s journey from inspiration to action is a testament to her commitment to making a positive difference in the world.